Check out the Best 30-Second Explainer Videos in our compilation here:
But if you want to learn more about these videos in detail, read along...
When it comes to the fast-paced world of marketing, you have just a few seconds to grab attention and leave a lasting impression.
And that’s where 30-second explainer videos shine. These short, engaging videos pack a big punch, delivering your message succinctly while holding your audience’s attention and interest.
From startups to global brands, businesses are increasingly turning to 30-second explainer videos to communicate effectively with their audience of potential customers and drive conversions.
Whether social media ads, product launches, or internal communications, these videos prove the adage “less is more” when it comes to engaging audiences.
In this article, we’ll showcase 15 of the best 30-second explainer videos and explore why they work so well. Plus, we’ll answer common questions about the benefits, costs, and creation process of these short-form marketing powerhouses!
30-Second Explainer Videos: 15 Best Examples in Action animated explainer video agency
As full-time creative weirdos ourselves, we’ll let you in on a little trade secret.
Often, the best way to draw inspiration and hit the right idea– is to check out how others are doing it right and learn from them. It’s true!
And to help you do that, we’ve compiled a handpicked list of the 15 best 30-second explainer videos here.
Let’s start by looking at…
- Smartly
This is a great example of typographic animation or kinetic type, mixed in with some good old-fashioned infographic animation, to great effect.
An added bonus of not using a voiceover is that the video works perfectly well even if the viewer has their sound muted, although the music does add that dash of life and energy to the video’s already dynamic animation.
2. Zapier
Have you ever seen that circus act where someone tries to spin dozens of plates at once, and keep them constantly spinning, frantically jumping from one to another?
Well, marketing often seems like that act, like there are so many things to run at once.
Zapier’s automation makes that a lot easier and simpler. But the magic in their animated explainer video is that it doesn’t go into technical details.
Rather, it gives you a sense of what it feels like to have Zapier in your toolkit. This is where the vibrant, colorful visuals come in, stylistic and full of positive energy.
Read more...