Every brand, big or small, is on LinkedIn, stepping up its brand video marketing game to capture leads from a pool of decision-makers and professionals.
But LinkedIn video marketing isn’t just about creating a great video and waiting for it to perform—it’s a data-driven game.
You need key insights on what works, what doesn’t, your audience preferences, and what drives engagement and leads.
To make this easier for you, we’ve put together this detailed blog that uncovers several LinkedIn video marketing statistics you need to fine-tune your strategy and make it more effective.
2025 LinkedIn Video Statistics: 25+ Emerging Trends & Developments
1. LinkedIn is the 4th most popular platform for video marketing.
According to a Wyzowl report, LinkedIn is the fourth most widely used social media video marketing platform, with 76% of video marketers trusting it. It ranks below the three major video platforms: YouTube, Facebook, and Instagram. animation video production
2. LinkedIn users are 20x more inclined to share video content.
The users are 20x more inclined to share video content than any other type of content on LinkedIn because of the visually engaging nature of video content.
Compared to other types of content shared on the platform, videos build stronger connections and resonate more effectively with users.
This is especially beneficial for brands aiming to increase their reach. As people share their video content, their visibility across user networks grows, enhancing opportunities for organic growth.
3. Video posts generate 5x higher interaction and engagement rates.
Compared to the conventional posts we see on LinkedIn, video posts get 5x more engagement.
In fact, according to a latest LinkedIn Benchmark Study by SocialInsider, visual posts on LinkedIn, majorly videos, contributed to a 3.85% engagement rate by impressions on the platform.
Here’s why video posts on LinkedIn work.
These social media video posts capture users' attention, hold it longer, and encourage engagement through shares, likes, and comments.
When people engage more with your content, it gains greater visibility on user feeds. animated explainer video agency
This increased visibility sparks conversations, helping to build a stronger online community. Brands can leverage this community to foster discussions around their offerings and generate more traction.
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